International Drink Summit
In recent years, the beverage industry in China has been booming, new brands have entered the industry year over year, and the competition is fierce. How to stand out in the fierce competition has become a problem for everyone in the beverage industry. With the upgrading of the consumption structure and the emergence of Generation Z, consumer needs have gradually shifted from previous "Eat Enough, Eat Well" to paying more attention to the functionality and convenience of beverages, which has also become a driving force for enterprise product innovation, quality upgrade, and marketing optimization. And it has also made the beverage industry gradually aware of the importance of digital transformation.